The Fix to Your Expired Listing!

The Fix to Your Expired Listing!


  1. Price it Right: Pricing your property competitively is crucial. Research comparable properties in your area to determine a realistic and competitive asking price. Even pricing property slightly below the completion can entice a bidding war in some market conditions. As an experienced real estate agent with 10+ years of experience selling previously expired listings, I can help with this process and create an individual strategy to get your home sold..
  2. Enhance Curb Appeal: We have all heard the famous saying "Don't judge a book, by its cover" However it doesn't work too well in real estate. First impressions matter. Ensure your property's exterior is well-maintained by trimming the lawn, planting vibrant flowers, repainting the front door, a fresh new door mat, a door wreath, and making any necessary repairs. They all help to give your property the warm and welcoming feeling that buyers are looking for.
  3. Declutter and Depersonalize: Clear out excess clutter and personal items from your home. Buyers should be able to envision themselves living in the space, so neutralizing the decor can be helpful. "Less is More" counts here, buyers want to visualize living there, mentally placing their furniture and envisioning the space they will be purchasing. Besides you are working with me, together with these strategies, you will be moving anyway, so let's get a head start on the packing process.
  4. Clean Thoroughly: Deep clean your property, paying attention to all areas, including floors, windows and tracks, kitchens, and bathrooms. A clean and well-maintained property is more attractive to buyers.
  5. Complete Repairs and Upgrades: Address any necessary repairs or maintenance issues before listing your property. Consider making cost-effective upgrades or improvements that can increase its value. This helps in getting a close to asking or full price offer, if the home needs lots of TLC it allows potential buyers good grounds for negotiating a substantially lower offer price. I want you to get top dollar for your home so, let's ensure we tackle any potential issues and limit buyer's negotiation power.
  6. Stage the Property: Professional staging can help buyers visualize the potential of each room. If professional staging isn't an option, arrange furniture and decor in a way that highlights the property's best features.
  7. High-Quality Listing Photos & Video: Invest in professional photography to capture your property in the best light. High-quality photos are essential for online listings and marketing materials. Video is another tool that buyers are relying on. Full video highlights of the property, its features along with the neighborhood to give buyers a true feel of your property and lifestyle. Facebook reels, U-tube shorts, and name a few are also effective tools for buyers to get a glimpse of your home and open your property to reach many more buyers. I personally stay on top of social media, and technology, statistics show 90% of buyers find their homes online.
  8. Effective Marketing: Utilize a multi-channel marketing approach to reach a wide audience. This includes online listings, social media promotion, and collaboration with a real estate agent who can market your property effectively.
  9. Open Houses and Showings: Make your property accessible for showings and consider hosting open houses to attract potential buyers. The more buyers we can get in your home, and win them over, the better chance of selling your home in less time on the market.
  10. Highlight Unique Features: Identify and showcase any unique or standout features of your property, such as a renovated kitchen, spacious backyard, or energy-efficient upgrades. Sit back and think of why you originally chose this home. This can be valuable when sharing with potential buyers.
  11. Flexible Showing Schedule: Be accommodating with showing times to ensure as many potential buyers as possible can view the property.
  12. Provide Documentation: Have important documents ready, including property disclosures, inspection reports, and any renovation or maintenance records. I have even included hydro bills, taxes, utility bills, and anything associated with the home so buyers can get a full picture of the property and expenses associated with the home. In my experience, when you are transparent with the buyers, the actual costs of the home tend to be less than they assumed plus, it builds trust and eases many buyers from looking for potential problems to point out.
  13. Create a Warm Atmosphere: During showings or open houses, create a welcoming atmosphere by lighting candles, playing soft music, and providing refreshments. The home needs to look good and smell good. Remember...first impressions matter.
  14. Respond Promptly: Be responsive to inquiries and offers from potential buyers or their agents. A timely response can make a positive impression and prevent buyers from moving on to other homes.
  15. Consider Incentives: To attract buyers, you can offer incentives such as covering closing costs or providing a decorating allowance. Realtor bonuses are also another incentive to encourage the buyer's Realtor to encourage their clients to write an offer on your property.

Working with an experienced real estate agent can be invaluable in implementing these strategies and tailoring them to your specific property and market conditions. I can also provide insights into current market trends and help you navigate negotiations and the closing process. It takes the right Realtor and a team effort and together we will get your property SOLD!!!

If you have questions at any time, please feel free to reach out, I will always be here to help and to serve you with any of your Real Estate needs. Call or text me at 6+04-910-1235.

Work With Laura

Laura values continual professional education so that she can provide you with clear and concise real estate-related advice in sales, marketing, negotiation, and contract law.

Follow Me On Facebook